Privacy Policy

Effective Date: 10th December 2025

AccountingSoftwareDeals.co.uk is operated by Startup Deals Ltd. We are committed to safeguarding your privacy and managing your personal information responsibly. This Privacy Policy explains how we collect, use, store, and protect your data when you visit our website or interact with our services.


1. Who We Are

AccountingSoftwareDeals.co.uk is a website owned and operated by Startup Deals Ltd, a UK-based company providing exclusive discounts, affiliate offers, comparison content, and guides related to:

  • Accounting software

  • Bookkeeping tools

  • Business platforms

  • SME/startup financial tools and services

We may earn referral fees or commissions through affiliate programmes with software providers. These commissions help support the free content, reviews, and resources available on our website.


2. Description of Our Services

Through AccountingSoftwareDeals.co.uk, we provide:

  • Access to exclusive accounting software deals and discounts

  • Comparison guides, reviews, and product insights

  • Information about free trials and promotional offers

  • Curated affiliate links to third-party providers

  • Tutorials, FAQs, and support content for startups and small businesses

When you use our website, we may collect limited personal data to deliver our services, improve site functionality, and meet legal obligations.


3. What Data We Collect

We may collect the following categories of personal data:

a) Contact Information

If you subscribe to our newsletter or contact us, we may collect:

  • Your name

  • Your email address

b) Technical & Usage Data

Automatically collected via cookies or analytics tools, including:

  • IP address

  • Browser type/version

  • Device type and operating system

  • Pages visited and time spent

  • Referral source and click behaviour

  • Interaction with affiliate or software links

c) Marketing & Preference Data

Such as:

  • Your communication preferences

  • Interaction with emails or website content

We do NOT collect:

  • Sensitive personal data

  • Payment or billing information

  • Account details from third-party software providers

  • Login credentials of any service


4. How We Use Your Data

We process your data for the following purposes:

  • Sending newsletters or promotional content (with your consent)

  • Responding to enquiries submitted through our contact form

  • Analysing website traffic and improving performance

  • Monitoring affiliate link usage and site analytics

  • Preventing fraud or misuse of the site

  • Complying with legal obligations

Lawful Bases Under UK GDPR

PurposeLawful Basis
Email marketingConsent
Website analytics & performanceLegitimate Interest
Fraud prevention or diagnosticsLegitimate Interest
Responding to enquiriesLegitimate Interest
Cookie-based trackingConsent (for non-essential cookies)

5. Use of Cookies

AccountingSoftwareDeals.co.uk uses cookies and similar tracking technologies to:

  • Enable core website functionality

  • Analyse visitor behaviour

  • Support affiliate/referral tracking

  • Enhance user experience

Cookies may include essential, functional, analytical, and marketing cookies.

You can control or disable cookies at any time via your browser.

For full details, please read our Cookie Policy.


6. Affiliate Links and Tracking

Some links on AccountingSoftwareDeals.co.uk are affiliate or referral links. When you click one of these links—such as for accounting software or business tools—third-party tracking systems may record your visit.

Important notes:

  • We do not receive or store your account information for any third-party service.

  • We do not collect payment details.

  • Tracking is handled by third-party affiliate networks or software providers.

Third-Party Website Disclaimer

Startup Deals Ltd has no control over external websites. We are not responsible for their:

  • Content

  • Security

  • Privacy policies

  • Data handling practices

We recommend reviewing the privacy policies of any third-party websites you visit.


7. How We Store and Protect Your Data

We store your data securely using trusted third-party services such as analytics tools and email marketing platforms. These providers comply with UK GDPR and apply strong security controls.

We take reasonable steps to protect your data from:

  • Unauthorised access

  • Loss or theft

  • Misuse

  • Disclosure

We retain data only as long as necessary for the purposes outlined or as required by law.


8. Sharing Your Information

We do not sell personal data.

We may share limited data only with trusted service providers who support our website and operations, such as:

  • Email newsletter platforms (e.g., Mailchimp)

  • Analytics providers (e.g., Google Analytics)

  • Web hosting services

  • Affiliate networks for tracking purposes

We may also disclose data when legally required.


9. Your Rights Under UK GDPR

You have the right to:

  • Access the data we hold about you

  • Request corrections to inaccurate or incomplete data

  • Request deletion of your personal data (where applicable)

  • Object to processing based on legitimate interests

  • Restrict certain types of processing

  • Withdraw consent at any time (for cookies or marketing)

  • File a complaint with the Information Commissioner’s Office (ICO)

To exercise your rights, please contact us using the details below.


10. Contact Us

If you have any questions about this Privacy Policy or how your data is handled, please contact:

Startup Deals Ltd
📧 Email: hello@startupdeals.co.uk
📍 Registered Address: 86–90 Paul Street, London EC2A 4NE
🏢 Company Registration Number: 16455426

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